For eight weeks after Christmas, Punta del Este is a 24/7 parade of parties, real Rolexes and fake boobs. It's a scene fuelled by international designers and superstar DJs, that is shameless, shallow and tremendous fun. But the hippest scene has moved north past the glamorous fishing village of José Ignacio, and up towards the rustic bohemian beach scenes at Cabo Polonia and La Pedrera. During the rest of the year, except holidays, Punta is taken up mainly by people who go for the casinos.
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