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HASSELBLAD
3
MONOCLE

  • - PERFECTLY FRAMED -

WEALTH OF KNOWLEDGE

It was 1941 when Hasselblad was founded in Gothenburg by Victor Hasselblad, an inventor and photographer who made a simple promise: “To help photographers achieve their photographic potential”. The firm’s reputation entered a different stratosphere in 1962 when Hasselblad cameras were used for Nasa space missions. Now the Lunar has been launched: a definitively luxury camera for professionals and amateurs alike – and perhaps even an astronaut or two.

A NEW FOCUS

The Lunar’s design is based on the 1957 500C model, the first camera to go into space, lending it an elegant vintage appeal. The LF 18-55mm comes in five different finishes – including a waxless matt mahogany (above) – and features that will appease everyone from knowledgeable experts to absolute beginners. “Lunar is the ultimate consumer camera for those people who demand the very finest things in life,” says Hasselblad CEO Larry Hansen.