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Retail

Raising the baa— Valle d'Aosta

Preface

Based in the Italian Alps, Valgrisa shows an alternative to mass-production by using locally sourced lambswool and centuries-old techniques.

Craft, Heritage, Industry, Tradition

When Italian label Valgrisa unveiled its first handcrafted jackets to the public in 2005, the company decided against a flashy presentation on Milan’s catwalks. Instead, the owners made their debut in a medieval castle in Valle d’Aosta, a remote region of Alpine valleys in northwest Italy that the company calls home. “Unlike the big multinational firms where there’s this ambiguity about where the product comes from, we wanted to celebrate the fact that we are very much a local business,” explains Alessandra Fulginiti, Valgrisa’s managing director…

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