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Last year, Swiss coffee powerhouse Nespresso reported its eighth year of 30 per cent year-on-year growth, with sales totalling €1.35bn. This year, despite the tougher market, it is on course for 25 per cent growth. In a little over two decades, Nespresso has squeezed itself onto the most privileged of kitchen surfaces, airline galleys and office staffrooms around the world, and now employs a total of 4,500 people.

But there are battles ahead. The US’s love of bucket-size milky coffee has made the market there a hard coffee bean to crack and the…



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