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The living is easy

— Gothenburg


Sweden’s second city is fertile soil for small businesses thanks to its history of maritime adventure, the population’s can-do attitude and its intimate size, which helps keep the co-operative spirit alive and well.

Business, Community, Design, Food and drink, Publishing

Yellow flags billow from lamp-posts along Gothenburg’s main streets and canals, declaring: “What A Wonderful World.” They are there to advertise Gothenburg’s 2009 biennial, a 10-week-long celebration of contemporary art, but the banners feel like they’d be appropriate permanent fixtures: Gothenburg has that knack, shared by many Scandinavian cities, of making this planet seem like a singularly comfortable and agreeable place.

It might be small, but it is one of the 10 most popular European cities for ­entrepreneurs, according to a 2009 ECER-Banque…


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