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With more interest

— Tokyo


In a radical shift from its traditional brand identity, Sugamo Shinkin Bank has adopted an innovative and colourful design for its new Niiza branch. It looks more like an art gallery than a bank, and that seems to be having an uplifting impact on both staff and customers.

Finance, Innovation, Interior design

The quiet street is lined with low-rise houses and neatly tiled pavements. But there is one building that stands out in this otherwise ordinary Tokyo suburb: a grey concrete cube with a rainbow splash of colours on its façade. Niiza, a suburban commuter haven around an hour by train from central Tokyo in Saitama prefecture, may seem an unlikely setting for experimental design but this is where Sugamo Shinkin Bank, a Tokyo- and Saitama-based chain founded in 1922, has opened its latest, most innovative branch.

Until now the bank has not been reno…


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