Media briefing— Global


MySpace Music has pioneered interactive pop promos in which fans can upload themselves into music videos by chosen artists, including Florence and the Machine, Alicia Keys and 50 Cent. Fans will appear statically: pictures on the wall, perhaps. Monocle is hoping to go retro and appear as the only well-groomed zombie in “Thriller".

Arts, Film, Music video, Pop, Technology

Media spotlight

Genoa’s paper will soon be as punchy as the city’s coffee

By Mario García, Garcia Medía

Those Italian newspapers! Like Italians themselves, they hold special charms that are often hard to describe. Cosmopolitan, yet home grown, a touch of chaos here with glimpses of elegance there; bold yet attractive, and always seductive. Now I am involved in my fourth “makeover” of Genoa’s Il Secolo XIX, a newspaper as full of history as its picturesque city. Soon, there will be a change of format (yes, more piccolo), and a cleaner and leaner look…


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