Business
Sport
Poised to strike— Nuremberg
Preface
In this issue, for our World Cup series, we visit Puma, the sports brand that has become most associated with African football. As the competition heads to the continent, will Puma be the PR victor?
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01Cameroon’s Somen Tchoyi
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02Puma’s range of football boots
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03Darren Barry and Sébastien Thiney
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04Puma advert featuring Samuel Eto’o
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05Kits for Côte d’Ivoire and Cameroon
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06New outlet store in Herzogenaurach
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07Filip Trulsson
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