Design

Retail

Pitti party— Global

Preface

Buyers braved the cold to make it to this season’s Pitti Uomo menswear show, with numbers up on last year. A sense of calm about the future was reflected in the relaxed fit of items on show.

Beams+, M, Nanamica, Pratoni, Raffaello Napoleone, Salvatore Piccolo

Despite severe weather conditions that led to airport closures across Europe, nothing could stop 23,360 buyers, designers and suppliers (up 3 per cent year on year) flocking to the 76th edition of Florence’s Pitti Uomo in January. It was a decidedly upbeat affair as attendants sensed that the worst of the financial crisis was over. Interestingly, American buyer figures were up 100 per cent – to 203 – from a pitiful turnout last year.

And on stands, the clothes seemed to reflect this new relaxed attitude. Commenting on the trends for autumn/winter…

Loading

0:00:00 0:01:00

Drag me