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Tucked away on the first floor of a non-descript residential building in central Vienna’s Schwedenplatz is an atelier housing an old-school hatter and milliner. “We are crazy to make hats like this again but the results are totally different by hand. Most industrially made hats are put straight into a press, which destroys the materials,” says 41-year-old co-owner Klaus Mühlbauer.

Klaus runs Mühlbauer, a family firm that was founded by his great grandmother, Julianna, in 1903. Today its styles, including two-tone Panama hats and hunting-inspired…



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