Affairs

Government

Americas Briefing— Americas

Preface

We run the rule over Brazilian president Lula's wardrobe, and the US 10-year census gets a marketing makeover - and the ad industry gets all excited.

Brazil, Canada, Colombia, Luiz Inácio 'Lula' da Silva, Money, USA

STYLE LEADER: NO.26

Da Silva fox

Brazil [LUIZ INACIO 'LULA' DA SILVA]

As long as Luiz Inácio “Lula” da Silva refused to wear a suit, he seemed incapable of ever capturing Brazil’s presidency. It wasn’t until his dogged fourth try that Lula was elected in a landslide as the candidate of the Workers’ Party (PT). His win in 2002 coincided with him finally donning a tie, trimming his curly locks and tidying his beard. The repackaged Lula also withdrew a controversial proposal that might have caused Brazil to default on its foreign debt. Both decisions…

Monocle 24

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