Affairs

Society

Americas Briefing— Global

Preface

Socialist shopping in Venezuela, new rules for airbrushing ads in Brazil, and our column from Washington.

Arturo Sarukhan, Bicentennial Hypermarket, MP Wladimir Costa, President Hugo Chávez, Supercorridor Coalition

Unnatural beauty

Brazil [ADVERTISING]

From supermodel Gisele to the comely habitués of its beaches, beauty has long been among the cultural assets Brazil is most fond of boasting. In the age of Photoshop, however, one federal legislator believes the national obsession with body image has gone to unhealthy extremes.

Citing the growing number of bulimia and anorexia cases, MP Wladimir Costa is pushing a bill that would require print advertising to carry the following disclaimer: “Warning: image retouched to alter the physical appearance of the person…

Monocle 24

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