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  • Viglar’s scenic corner office at the Soho

    01Viglar’s scenic corner office at the Soho

  • Former print factory Tabloid

    02Former print factory Tabloid

  • Booths at The Canteen café in the Soho building

    03Booths at The Canteen café in the Soho building

  • The Canteen café

    04The Canteen café

  • Sun loungers on the roof of the Soho

    05Sun loungers on the roof of the Soho

  • Bar at the Soho, designed by Masamichi Katayama of Wonderwall

    06Bar at the Soho, designed by Masamichi Katayama of Wonderwall

  • Book display at The Canteen

    07Book display at The Canteen

  • Ryutaro Matsuda, Keiko Akatsuka and Orika Uchiumi

    08Ryutaro Matsuda, Keiko Akatsuka and Orika Uchiumi

  • Miho Yoshioka

    09Miho Yoshioka

  • Wataru Ando, Keitaro Inoue and Takahiro Ogura

    10Wataru Ando, Keitaro Inoue and Takahiro Ogura

  • Colourful stairwell at the Soho

    11Colourful stairwell at the Soho

  • Locker room at the Soho spa

    12Locker room at the Soho spa

  • Multi-coloured inner courtyard at the Soho

    13Multi-coloured inner courtyard at the Soho

  • Wall graphics at Tabloid by mural artists Kabutos

    14Wall graphics at Tabloid by mural artists Kabutos

  • Osso bikes for Tabloid tenants to use

    15Osso bikes for Tabloid tenants to use

  • Event planner Soul Planet has taken several rooms at Tabloid

    16Event planner Soul Planet has taken several rooms at Tabloid

  • G-Star showroom, Tabloid

    17G-Star showroom, Tabloid

  • Tenants at Tabloid rent raw spaces and add their own decor

    18Tenants at Tabloid rent raw spaces and add their own decor

  • Mitsukimi Nozawa

    19Mitsukimi Nozawa

  • Yusuke Kawamata

    20Yusuke Kawamata

  • Yasuhiro Harada

    21Yasuhiro Harada

  • Overall Café, Tabloid

    22Overall Café, Tabloid

Soho people

  • ##Ryutaro Matsuda, Keiko Akatsuka and Orika Uchiumi

Graphic designers and printers, Oiseau

“We’ve become the unofficial business centre for the building. We’re already designing business cards for some of the other tenants, so we’re seeing the benefits of moving here.”

  • ##Miho Yoshioka

CEO, Clarity Entertainment

“We only moved in three days ago – I’ve already had a dip in the bath and a beer on our deck. We all used to work in Roppongi. I came here because I wanted to start my new company in a creative environment.”

  • ##Wataru Ando, Keitaro Inoue and Takahiro Ogura

Magazine editors, B Room

“We often work until late and even stay overnight. There’s a spa here and we can eat at The Canteen so it suits our work cycle. The bar is an unusual feature. Our customers love it – we can talk over a beer.”

Tabloid tenants

  • ##Mitsukimi Nozawa

Communications manager, G-Star

“Our stores have a similar design to Tabloid – we also use raw materials such as wood and concrete. We moved here from smaller premises in Aoyama – this place is perfect for us now as the company expands.”

  • ##Yusuke Kawamata

General manager, Think Green Produce

“We manage the property, run the café and look after the tenants. The soft side of our job is organising events and getting the word out. Old buildings are difficult – you can’t tell what you need until you start construction. This one had to be completely rewired.”

  • ##Yasuhiro Harada

Producer, Rebita

“This is a place for people who want office space but also want to be part of a community. We’ve called it TCD – Tokyo Creators’ District. The team of people we worked with all got the idea, which was important.”

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