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Soft fruit focus


Having once ruled an empire stretching from Algiers to Budapest to Baghdad, the energy and ambitions of the Turks are now driving them to conquer new territory: the world apricot market.

The push to create a global apricot council is coming from Malatya, an eastern province of Turkey whose soil and climate are famed for nourishing the world’s sweetest apricots. An estimated 65 to 80 per cent of the world’s supply of dried apricots comes from here. But the region is determined to build its reputation in the world…



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