Being able to gather the whole paper in one piece helps keep city streets clean and the steel staples are easily recovered in the pulping process.
Many websites offer origami-like tips on how to handle broadsheets in public places ‘in no fewer than five folds’. Compacts bypass this problem.
A University of Gothenburg study in 2006 found that compacts are read for 15 per cent longer than broadsheets, and are much more likely to reach multiple readers.
Unstitched broadsheets have only one double spread, in the centre-fold, but stitched compacts make every page part of a potential double. This allows for more imaginative use of editorial layouts, and more flexibility on advertising formats.
All stitched up: Tolerans company profile
Founded in Stockholm in 1947, Tolerans has quietly built a stapling empire over 60 years that now covers the major printing works across 70 countries, and has an 80 per cent market share. Most of the big names in stapled newspapers and stapled supplements, including Dagens Nyheter, Metro, The Guardian, The Washington Post and i, use Tolerans stitching machines.