Hula hopes— Global


Honolulu, our top-ranking US city for the third year running, wants to shed its honeymoon hotspot image. The film industry, renewable energy and agriculture are helping transform it into a new Pacific power.

Andrew Hashimoto, College of Tropical Agriculture at University of Hawaii, Craig Carapelho, Waikiki beach

Monocle fixes

1 Rebrand Honolulu as a business city that combines the best of Asia and the US. Don’t rely on Obama’s US tourism campaign; O’ahu needs its own.
2 Make Hawaii a model of sustainability – combine knowledge of scientists with energy experts and make waste management (conversion to energy) a priority.
3 Become the climate change experts and NOAA’s (National Oceanic and Atmospheric Administration’s) go-to weather forecasters with a weather news network that taps into the local know-how of fishermen and surfers.
4 Open a Pacific news bureau that takes in affairs, business and design news from Asia, the western US and the Caribbean.
5 Eat local – 85 per cent of food in Hawaii is imported. The Department of Agriculture has started a campaign to get chefs to cook with 10 per cent more local food.
6 Hire a creative director to manage Honolulu’s future architectural development (we want more gems like Vladimir Ossipoff’s 1950s modernist architecture).

Monocle 24

× Midori House


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