Business

Society

Hula hopes— Global

Preface

Honolulu, our top-ranking US city for the third year running, wants to shed its honeymoon hotspot image. The film industry, renewable energy and agriculture are helping transform it into a new Pacific power.

Andrew Hashimoto, College of Tropical Agriculture at University of Hawaii, Craig Carapelho, Waikiki beach

Three key facts:
1: It takes seven to 10 days to register a company.
2: Has the largest number of US buses using hybrid power.
3: There are direct flights to eight Asian cities.

To outsiders, it seems little has changed in Honolulu since Hawaii Five-O detective Steve Garrett left town. But step away from the honeymooning couples and flaming tiki torches of Kalakaua Avenue and there are signs that Honolulu is moving beyond the clichéd images that the world holds of the place.

With a booming film industry, an emerging bio-energy sector and the first…

Monocle fixes

1 Rebrand Honolulu as a business city that combines the best of Asia and the US. Don’t rely on Obama’s US tourism campaign; O’ahu needs its own.
2 Make Hawaii a model of sustainability – combine knowledge of scientists with energy experts and make waste management (conversion to energy) a priority.
3 Become the climate change experts and NOAA’s (National Oceanic and Atmospheric Administration’s) go-to weather forecasters with a weather news network that taps into the local know-how of fishermen and surfers.
4 Open a Pacific news bureau that takes in affairs, business and design news from Asia, the western US and the Caribbean.
5 Eat local – 85 per cent of food in Hawaii is imported. The Department of Agriculture has started a campaign to get chefs to cook with 10 per cent more local food.
6 Hire a creative director to manage Honolulu’s future architectural development (we want more gems like Vladimir Ossipoff’s 1950s modernist architecture).

Monocle 24

× The Continental Shift

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