Been there, done that.— Global


Instead of investing in new designs and manufacturing processes, increasing numbers of design firms are raiding their archives. Monocle visits two companies to find out why they’re looking backwards not forward.

Architectmade, Herman Miller, craft

There’s an increasing sense of déjà vu in the design world. The number of companies dipping into their archives to bring back designs that have fallen off production lines is growing. Cassina, Poltrona Frau, Tacchini, Agape, Ligne Roset, Vitra, Artek, Knoll – these are just a few bigger brands that have reissued designs of late.

When brands devote much of their money, marketing and stand space to products that were designed 60, 70, even 80 years ago, it prompts the question of what’s happening to an industry that has progress, innovation and dev…


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