Time to expand?

Founded: 2000

Number of outlets: Four (Boon The Shop Cheongdam flagship store, Shinsegae main store, Shinsegae Gangnam department store, and Shinsegae Centum City department store).

Parent company: Shinsegae opened South Korea’s first department store in 1930. The firm went public in 1985. Owning the Korean licence, Shinsegae opened the country’s first Starbucks coffee store in 1999. In 2006, the company also acquired Walmart Korea.

Future plans for Boon The Shop: Business expansion in contemporary designer outlets within department stores.

What we’d like to see next: Boon The Shop launching in more Asian cities, such as Hong Kong, Singapore, Beijing and Shanghai.

Monocle 24

× The Continental Shift


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