For department store CEOs, architects and bank analysts, the annual global retail inspiration/research tour still throws up the same predictable itinerary: one day in London, one in Paris, a possible side trip to see what’s going on in Berlin, a touch-and-go in Milan, Dubai (optional), Mumbai (optional), Hong Kong one day but two nights so there’s spa time at the Mandarin, and then two full days in Tokyo. If Monocle were doing the bookings we’d take a few detours and visit Coccodrillo’s new shop in Antwerp, alight in Beirut to snap up some inex…
01Display in the VIP room at the women’s flagship store
02Christian Louboutin shoe section at Cheongdam women’s store
03Creative director Ian Kwon
04Display at the Cheongdam men’s flagship store
05Atrium at Cheongdam women’s flagship store
06Staff in the Cheongdam men’s store
07Proenza Schouler handbags
08Stella McCartney women’s display
Time to expand?
Number of outlets: Four (Boon The Shop Cheongdam flagship store, Shinsegae main store, Shinsegae Gangnam department store, and Shinsegae Centum City department store).
Parent company: Shinsegae opened South Korea’s first department store in 1930. The firm went public in 1985. Owning the Korean licence, Shinsegae opened the country’s first Starbucks coffee store in 1999. In 2006, the company also acquired Walmart Korea.
Future plans for Boon The Shop: Business expansion in contemporary designer outlets within department stores.
What we’d like to see next: Boon The Shop launching in more Asian cities, such as Hong Kong, Singapore, Beijing and Shanghai.