Design
Retail
Report
Boon town— Seoul
Preface
The first multi-brand fashion store in Seoul, Boon The Shop is the guiding light for a generation of affluent, trend-conscious Koreans. Monocle examines its success as it celebrates its first decade.
01Display in the VIP room at the women’s flagship store
02Christian Louboutin shoe section at Cheongdam women’s store
03Creative director Ian Kwon
04Display at the Cheongdam men’s flagship store
05Atrium at Cheongdam women’s flagship store
06Staff in the Cheongdam men’s store
07Proenza Schouler handbags
08Stella McCartney women’s display
The first multi-brand fashion store in Seoul, Boon The Shop is the guiding light for a generation of affluent, trend-conscious Koreans. Monocle examines its success as it celebrates its first decade.
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