Business

Industry

Hip Hops— Beirut

Preface

Mazen Hajjar launched his first beer under gunfire, entered a Lebanese market dominated by one player and had a unique approach to management. And now? He’s head of a thriving beer company with ambitions to conquer the world.

Beirut, Gavity Brewing, LB Beer, Mazen Hajar

Mazen Hajjar is the founder of Gavity Brewing, headquartered in Lebanon. It may seem an unlikely HQ for a company with almost Teutonic tastes when it comes to beer, but its eastern Mediterranean base is part of the reason the business has found international success since its launch four years ago. “Although nationalism is out of touch with the global ­economy, when it comes to selling food it can work wonders,” says Hajjar.

Recently his firm launched LB Beer, a pilsner, which builds on the boutique 961 beer range (the number is Lebanon’s intern…

Q&A: Mazen Hajjar, founder

How do you run your business?
I think you could describe my approach as quite humanitarian. Our company tries to be as socially aware and as green as possible. I think about what I want in life, and how I want to be treated by others and then reflect that in the business. I also put myself in the shoes of my employees and customers. That makes me quite a perfectionist.

Who are your customers?
Anyone who cares about quality and being different. In fact, I would like everybody to be a customer because everyone is entitled to quality and everyone is unique.

What are the challenges you face?
The biggest challenge is execution. We have established our brand and proved the market exists. Now we must show we can deliver on a bigger scale without compromising on our artisanal qualities.

What is your approach to branding and marketing?
We created something simple to let the product do the talking. It’s tough to do something minimal but if you do it right, it becomes timeless.
drinklb.com

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