Business

Industry

Hip Hops— Beirut

Preface

Mazen Hajjar launched his first beer under gunfire, entered a Lebanese market dominated by one player and had a unique approach to management. And now? He’s head of a thriving beer company with ambitions to conquer the world.

Beirut, Gavity Brewing, LB Beer, Mazen Hajar

Mazen Hajjar is the founder of Gavity Brewing, headquartered in Lebanon. It may seem an unlikely HQ for a company with almost Teutonic tastes when it comes to beer, but its eastern Mediterranean base is part of the reason the business has found international success since its launch four years ago. “Although nationalism is out of touch with the global ­economy, when it comes to selling food it can work wonders,” says Hajjar.

Recently his firm launched LB Beer, a pilsner, which builds on the boutique 961 beer range (the number is Lebanon’s intern…

Loading

0:00:00 0:01:00

Drag me