Business

Food & Drink

Drinking games— Napa Valley

Preface

Asia remains thirsty for western wines and in California there’s an unlikely vineyard owner making the most of the boom: computer game mogul Kenzo Tsujimoto. Overleaf we look at more food and drink trends for 2011 and beyond.

Comité Interprofessionnel du vin de Champagne, David Abreu, Enoteca, Fantesca, Heidi Barrett, Howard Backen, Kenzo Tsujimoto, Reiko Kawamura, Screaming Eagle

California may still export nearly a billion dollars worth of wine each year but the state’s international wine business was hit hard by the global recession. Sales to key markets such as the EU slid more than 20 per cent in 2009, while exports to Canada – California’s second-largest customer – were down more than 7 per cent.

Yet, while economic uncertainty may prevail in the West, California wines are finding new consumers across Asia. Indeed, just as exports to mature markets were faltering, wine fans in Japan, Hong Kong and especially mainland…

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