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Business Briefing— Global

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Estonian robots, Lebanon's Maxime Chaya and wine sales in South America

Estonia, Lebanon, Maxime Chaya, Mortar rockets, South America, wine

Robofitters

Estonia [CLOTHING]

Estonian robots are coming to the rescue of shoppers who shy away from buying clothes online because they worry that, without trying them on, they can’t see what they will look like. Tallinn firm Fits.me has created a shape-shifting mechanical torso that can change everything from its neck size to its height.

Retailers send clothing samples to Fits.me, where staff dress the robot and photograph it in almost 2,000 configurations. Shoppers can then input their own measurements on the retailer’s website and view a robot…

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