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Food & Drink

Tills and Thrills

— Tokyo


From futuristic cash-register technology to staff trained as vegetable sommeliers to exhibitors promoting their concoctions, Japan’s Supermarket Trade Show had the highest turnout yet and offers new ideas for an increasingly competitive industry.

Food, Industry, Japan, Show, Supermarket, Trade

It’s a weekday afternoon in February and men and women in dark business suits gather near five cash-register stations at one end of a cavernous convention hall in Tokyo. As music blares out, a woman wearing a white trouser-suit and sporting a headset mic steps from behind a curtain, welcomes the audience, and proclaims, “At Teraoka, we are reinventing cash-register technology and leading a checkout revolution.”

Checkout revolution isn’t a phrase that’s likely to get the ordinary shopper’s pulse racing, but it’s a big crowd-pleaser at Japan’s Sup…


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