New markets: 

India

Pizza is finding an eager market in India. Already, international chain Pizza Hut has a solid presence, with around 150 outlets in 39 cities, while Domino’s has the home delivery market cornered, with 364 outlets in more than 70 locations. US firm Papa John’s is a local favourite, while New York’s Famous Famiglia and the Pizza Buffet chain are looking to get a foothold in the country. Domestic offerings include Slice of Italy and Pizza Corner.

China

Global chains such as Pizza Hut and Papa John’s are taking off in China. Pizza Hut was the first to enter the market in 1990 and it’s now the leader with more than 500 restaurants. Pizza Marzano, the international brand of the UK’s Pizza Express, offers a gong bao chicken pizza and a Peking duck pizza. Extra hoisin sauce is available upon request.

Monocle 24

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