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Brand aid

— Palestine


While their politicians dither, Palestinians are developing a vibrant economy and creating a brand for their yet-to-be-created nation. Monocle meets the new generation of optimists.

Palestinian, brands, small

The artist’s projection of the Ersal development shows a $275m (€190m) high-rise fantasy of office blocks, roof gardens and impeccably planned housing. Four commercial towers have already been snapped up, with more investors jostling to establish a presence here. But this isn’t Dubai or Guangzhou. This is Palestine, and Ersal – slated for Ramallah in the occupied West Bank – is not only yet to be built, it’s in a nation yet to be created.

Something curious is happening in Palestine. While Gaza is isolated by an Israeli blockade, the West Bank…


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