Everyone on board— Auckland


Air New Zealand’s laid-back chief executive isn’t bothered about business speak and motivational babble. His is a hands-on, direct approach. And that means being able to communicate with everyone from the hallowed customer to company check-in staff.

ANZ, Air New Zealand, Airplanes, Rob Fyfe

Straight-talking Air New Zealand chief executive Rob Fyfe doesn’t do management speak. Ask him a question and he might tell you a story about his daughter, or tell you about Butch, the cleaner who showed him how the soap holders were too low. Chumminess has long been part of his appeal as CEO. “You can talkto people about vision and mission and values and stuff,” he says, “but you go and have that conversation with a baggage handler on the flight line and they will just completely tune out.”

Fyfe has been responsible for the turnaround of a company…


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