With the aid of a logistics system that would dazzle a mathematician, the first copies of Folha de S.Paulo hit newsstands in São Paulo at 03:50 and the same edition can be picked up just four hours later a mighty 4,800km away in the town of Boa Vista in the far north of Brazil. Nothing can go wrong. Nothing does go wrong. One mistake, one more minute on the clock, and all could be lost or, in the case of Folha de S.Paulo, hundreds of thousands of readers could wake up without their daily read on their doorsteps or at the newsstand on the corner…
Editors’ lunch with Otavio Frias Filho
Printing plant in Taubaté, São Paulo State
Daily meeting to decide the cover for next day
Ana Beatriz de Castro, designer
Raul Juste Lores, editor of ‘Mercado’ economy section
Student group pays a visit to newsroom
Fernando Canzian, special reporter
At work in newsroom
Snacks and coffee machine area
Patricia Pata Campos Mello, columnist
Desk packed with reference books
Editor-in-chief, Sérgio Dávila
The old-fashioned tiles of the hallway, a hallmark of the paper’s history
Vendor selling coffee, sandwiches and snacks
Examining a newly printed copy of ‘Folha’
The printing plant
Every major business in São Paulo needs a heliport
‘Folha’ HQ main entrance in downtown São Paulo
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