Expo 47: Press forward— São Paulo


Operating out of Brazil’s business and finance capital, ‘Folha de S.Paulo’, which dates back to the 1920s, is a newspaper success story. With a nose for an exclusive and a band of dedicated journalists, it continues to set the news agenda within the country.

Agora, Datafolha Institute, Folha de S.Paulo, Newspapers, Serafina, Universo Online, Valor Econômico

With the aid of a logistics system that would dazzle a mathematician, the first copies of Folha de S.Paulo hit newsstands in São Paulo at 03:50 and the same edition can be picked up just four hours later a mighty 4,800km away in the town of Boa Vista in the far north of Brazil. Nothing can go wrong. Nothing does go wrong. One mistake, one more minute on the clock, and all could be lost or, in the case of Folha de S.Paulo, hundreds of thousands of readers could wake up without their daily read on their doorsteps or at the newsstand on the corner…

  • 384 articles per issue on average

  • 305,000 newspapers sold daily on average

  • 1,372 delivery vehicles (cars, trucks, motorcycles and planes)

  • 1,104 towns and cities served by Folha

  • 9,566 newsstands carry the paper in Brazil

  • 2.4 million daily readers

  • 10 international staff correspondents

  • 500 new articles every day on folha.com

450 journalists

2,000 employees in total

132 infographics per issue on average

500,000 plus Facebook fans


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