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Your face fits the billboard

USA [ADVERTISING]

On the internet, companies can target their ads to people who enter particular search terms, but in the real world there is no way to make advertising interactive. Until now. In a development straight out of the 2002 film Minority Report, New York’s Immersive Labs has designed a system that displays ads tailored to passersby.

“That film is 10 years old, and here we are with the technology that was depicted in Minority Report,” says founder Jason Sosa. All that’s needed is a screen with a camera, and…

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