Culture

Publishing

Media Briefing— Global

Preface

Internet advertising that knows exactly who you are, an Istanbul magazine delivered by bicycle - by the editor, plus more media news.

Dirk Mönkemöller, That magazine, The Weekender

Your face fits the billboard

USA [ADVERTISING]

On the internet, companies can target their ads to people who enter particular search terms, but in the real world there is no way to make advertising interactive. Until now. In a development straight out of the 2002 film Minority Report, New York’s Immersive Labs has designed a system that displays ads tailored to passersby.

“That film is 10 years old, and here we are with the technology that was depicted in Minority Report,” says founder Jason Sosa. All that’s needed is a screen with a camera, and…

Monocle 24

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