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“Burger chain” and “supermarket” are not words that usually come top of the story list at Monocle. But they did this month. We have always been proud champions of the small-scale, of individual traders and the local, but there are now some “big food” names who are also charting out a fresher future for food retail and creating surprising business models in the process. Take Japan’s Mos Burger which has 1,393 outlets in Japan and 261 overseas. It’s a burger chain. Yet look at some of the elements that make it a success and you could be talking…



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