Mook and learn

“Mook” is the marketing term used to describe the illustrated, ad-free “half magazine, half book” format now seen on dedicated stands in French bookshops. Usbek & Rica was launched in 2010, combining reportage and graphic novel style with a focus on forecasting and innovation. It has recently paused publication until further notice. Feuilleton is the latest contender, launched in September, with a more literary focus. But it remains to be seen whether XXI and 6 Mois will still have company on the shelves once the hype has died down.

Monocle 24

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