Go East

Dean & Deluca

With nearly 20 stores spread across the Middle East to Thailand and Japan, American gourmet store Dean & Deluca can now be found in the Shinsegae store in South Korea with a hybrid café concept designed by British interior consultants CADA Design Group. Monocle spoke with Dean & Deluca’s president, Justin Seamonds.

Why did Dean & Deluca expand to South Korea? We developed a relationship with Shinsegae. We’re impressed with its organisation and enthusiasm for our brand as a partner. Also, South Korea has a culinary history and passion for food that makes it a vibrant marketplace.

What are the products found at this new branch? We have a lot of initial products from our US and Japan businesses. Our partner did a great job of working with local honey producers and other importers to bring in exciting new goods. Bakery items, oils, preserves, coffee, tea, cheese and charcuterie are selling well.

Where will Dean & Deluca go next? We are working on international licence partnerships and have recently signed a new partner in Singapore. We’re a brand on the move around the world. — srt deandeluca.com

Monocle 24

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