Novel ideas— Tokyo


As the big media store chains disappear, Japan’s most successful book, music and magazine seller has opened a project that challenges everyone. We visit the floors of a refreshed retail landscape.

Bookstore, Culture Convenience Club, Daikanyama, Muneaki Masuda, Tsutaya

It’s been an hour since the 07.00 grand opening of the newest Tsutaya Books in Tokyo, but the staff still far outnumber shoppers. Inside the shop’s three gleaming glass-and-white-stone buildings, the few customers around flip through the piles of magazines, stroll through the movie section upstairs or sip lattes and chat at the in-store café.

If this were any other retailer, the lack of customers would be cause for handwringing and self-doubt. But for Culture Convenience Club (ccc), which operates Tsutaya, Japan’s largest video, book and music…

Facts and figures

Opened:* * 5 December 2011 **Area: 12,000 sq m (Tsutaya Books and other shops/restaurant on the premises)
Parking: 120 cars
Stock: 140,000 books and magazines
30,000 magazine back issues
120,000 music CDs (including 108,000 rental only)
80,000 film titles
3,000 manufacture-on-demand movies
2,000 pens


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