Editor-in-chief, The Room
Launched in 2004, The Room is a biannual, bilingual (Hungarian/English) fashion magazine based in Budapest. Editor-in-chief Ali Toth shares with Monocle what it takes to run an international publication from Central Europe.
Why was The Room needed in 2004?
The Hungarian publishing market was flooded with monthly glossy magazines, but there was nothing that approached fashion from an artistic point of view.
How do you source your stories? Do you rely on international contributors?
We always search for new topics, inspiring people and iconic personalities. Our sources come from research, curiosity, friends and contributors worldwide. The core in-house staff is only eight people but we regularly use Hungarian and international writers based in Milan, Paris, London and New York.
You also run a blog and produce videos for your website. Where do you stand in the never-ending online vs print debate?
We do keep up with the changes in the media market, however we believe that the kind of printed product we make would never disappear despite the development of new media. How could one ever live without the smell of freshly printed paper?