The world’s first completely online auction house launched in June last year. Berlin-based Auctionata offers two types of trade – live online auctions and a curated, fixed-price gallery. The inaugural auction of 20th-century design attracted 1,000 visits to Auctionata’s website.
“We offer buyers the comfort of bidding from their living room,” says founder Alexander Zacke who’s been in the auction business for 21 years. “We also give a 25-year authenticity guarantee.”
Launching what was considered unthinkable in the design auction business until recently, Zacke has 15 in-house IT staff. “You need a reliable, sophisticated software. Big houses like Christie’s and Sotheby’s can afford this but they accept only high priced items for their online auctions, whereas our lots start at €100,” he says.
What sets Auctionata apart is Zacke’s international network of over 200 evaluation experts. “‘Curation’ is the magic word for us – we can rely on highly knowledgeable, trustworthy experts for it.”
With 2,000 registered clients, €250,000 gross merchandise volume and users from 80 countries, the magic seems to be working commercially. Auctionata is not unlike a design version of eBay (Zacke did spend eight years there before launching it), but still there’s no doubt the model has a market for people looking to sell and buy things quickly and remotely.