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“I think of myself as more of a producer than a director,” says Andrew Zobler, CEO of the Sydell Group, while standing in the NoMad Hotel that his team is opening this month. “I want to create a business based on collaboration. It’s not about me, it’s about the people around me and bringing great talents together.”

The 168-room hotel is a few blocks north of Manhattan’s Madison Square Park – in the heart of the newly branded NoMad district. Zobler is pragmatic about the draw held by a fashionable location. “I try to be restrained about my opinions…



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