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Basel is a microcosm of the luxury watch industry, where trading takes place in a bubble, away from the ebbs and flows of market forces. As European economies crumble, the Middle East adjusts to a painful metamorphosis, and as the price of gold rockets, the timeless trade of high-end horology ploughs on in Switzerland.

The world’s premier watch fair is a very Swiss event – focused, serious and technical – the place where producers and buyers from 100 markets from around the world come to observe the mood of the industry. “I’d call this season one…



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