Popular decisions aren’t always an audience’s choice. by ROBERT BOUND
I’m in two minds about focus groups. Not in the way the punchline to the joke might go: should I listen to my gut instinct or attend to the views of a representation of a typical cross-section to see if they can help? It’s more that I just don’t know if I know, you know?
I just got back from Brazil, a place you might imagine to be the dictionary definition of free-spirited passionata tv programming. Down there, after all, telenovelas are a religion, the opium of the…