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Thinking ahead

Popular decisions aren’t always an audience’s choice. by ROBERT BOUND

I’m in two minds about focus groups. Not in the way the punchline to the joke might go: should I listen to my gut instinct or attend to the views of a representation of a typical cross-section to see if they can help? It’s more that I just don’t know if I know, you know?

I just got back from Brazil, a place you might imagine to be the dictionary definition of free-spirited passionata tv programming. Down there, after all, telenovelas are a religion, the opium of the…



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