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The factory workday at Dedon starts with a singing and dancing session at 07.45. Three hundred employees are lined up on the basketball court, waiving arms and legs in sync to the guitar-playing on stage, which is really the unloading bay for outdoor furniture handwoven in a plastic that resembles rattan.

Launched by former Bayern Munich goalkeeper Bobby Dekeyser 22 years ago, Dedon puts its staff and the community first. The company sponsors a school, helps families who live on a rubbish-tip make the move to a Dedon village of woven houses and…



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