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There’s no exact blueprint for starting a new business. Ideas can appear in a flash of inspiration or smoulder for years until they come to fruition. Branding strategies and business plans can be scrawled on the back of an envelope or plotted by teams of highly paid consultants. One thing remains constant: starting a brand from scratch demands insight, tenacity and vision. But rather than theory, here you’ll find the practical wisdom of a knitwear brand that launched and launched again before getting it right; a group of Chilean entrepreneurs who…



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