Business

Start-ups

Make your mark— Global

Preface

Wasabi, beer, olive oil, iron ore and wool: certainly the worst possible ingredients for a cocktail but, it turns out, the perfect recipe for business success. Here we profile five companies that between them have made these elements their own, from a knitwear company in Scotland to a mining start-up in Australia.

Branding, Craft, Farming, Innovation

There’s no exact blueprint for starting a new business. Ideas can appear in a flash of inspiration or smoulder for years until they come to fruition. Branding strategies and business plans can be scrawled on the back of an envelope or plotted by teams of highly paid consultants. One thing remains constant: starting a brand from scratch demands insight, tenacity and vision. But rather than theory, here you’ll find the practical wisdom of a knitwear brand that launched and launched again before getting it right; a group of Chilean entrepreneurs who…

Monocle 24

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