As one of Mexico’s leading advertising directors, Raúl Cardós took a leap into the unknown when he decided to strike out on his own. Luckily his efforts have paid dividends.
Innocean, a global advertising agency, understands the importance of a well-designed HQ to impress clients and motivate staff. Monocle takes a look at its recent facelift, which combines Korean tradition and mid-century…
John Jay helped make the Portland-based advertising agency Wieden + Kennedy a global creative force through work for Nike, Uniqlo and others. With his own spin-off, GX, he plans even bigger coups – by starting small.
Pioneering agency Abbott Mead Vickers remade the world of advertising. But co-founder Peter Mead – still in the business after more than 45 years – proves to be more nice guy than Mad Man.
World Cup fever is about to break in Brazil so Monocle visits the South American agencies matching the host team’s footballing flair with bold advertising campaigns.
Canada’s prime minister Justin Trudeau swept to power with a landslide. Advertising guru David Rosenberg helped him get there while journalist Rosemary Barton had a front-row seat. Together they navigate this new political…
Volkswagen’s mid-20th-century adverts were benchmarks. Inspired copywriting, intelligent art direction and, most importantly, a sense of fun came together to motor into the public consciousness. Meet two of the minds that…
As Canada assumes a greater role on the world stage, the nation’s companies need to promote a positive impression of the country. From maple leaves and mountains to beavers
and bears, we give the best of the bunch our…
The betc founder has never read a management book – and probably never will. Yet over the past 24 years his trusting and laidback approach has helped build an advertising giant that is not only rewriting the business rul…
When Qantas successfully wedded its brand to an Australian anthem, it was an ad man’s dream come true. After nearly 20 years, the welcoming campaign is still going strong thanks to the children’s choirs that bring the…
One of the best-known faces in advertising, Hegarty has made celebrated work for Audi, Levi’s and Johnnie Walker. Over supper at his French vineyard he talks grapes and great ideas.
Australia is not short of iconography that speaks of a strong national character and sense of place, be it a no-nonsense ruggedness or the boundless enigma of the outback. Monocle examines these symbolic shorthands and how…
India has 600 million people under 25 and a burgeoning consumer society. How are brands courting these people? Monocle visits Mumbai’s advertising agencies to witness an atmosphere as heady as New York or London in their…
Once a gritty, working-class neighbourhood, Ostiense still has its warehouses and factories but they’re now being converted into museums and spaces for small, creative businesses.