Culture / Magazines
XXI marks the spot
With no advertising, no marketing and limited online presence, the success of ‘XXI’ magazine has proven that readers do not need much persuasion to pay for beautifully presented, long-form journalism.
- 285 results for advertising
The Monocle Daily, episode 399
We get an update on this week’s hearings regarding the Benghazi attacks, hear the latest from Brazil’s advertising world, and meet a Swedish chef who insists on cooking over an open fire.
The Monocle Daily, episode 404
We ask the foreign editor of Haberturk newspaper about the PKK’s involvement in Iraq, talk TV advertising with Brian Steinberg of Variety, and have live reactions to the day’s semi-finals with our Eurovision correspondent…
The Briefing, episode 67
Coverage of the Republican primaries in Florida. Plus, Martin Lindstrom on how advertisers get our cash and we discuss the Fukushima nuclear reactor in Japan.
The Globalist, episode 7
We do business in Bogota, talk to advertising legend John Hegarty, find out about the world of the Korean love hotel and explore the power of rugby.
Culture, episode 60
We explore some creative advertising in London, visit a radio station in Sierra Leone, and hear about WOMAD’s plans to venture into Russia.
Culture, episode 84
Advertising special: we hear from London’s hottest creative team, learn why everyone loves to shoot ads in South Africa, ask how you advertise western products in Tehran, and learn why legacy is becoming an important part…
The Monocle Daily, episode 349
A look at the role of railways in China, we catch up with our correspondent at the Northern Future Forum in Riga, and cross to New York to get the latest advertising industry news.
Affairs / Urbanism
Africa/Middle East Briefing
The Middle East's premium advertising rates targeting Ramadan fasters, the new Neighbourhoods market becoming the latest in Johannesburg's city centre gentrification, and Zimbabwe's management of their scrapping of their…
Culture / Television
Mipcom
After the earthquake of internet erosion and an advertising downturn, how does the TV landscape look? At MIPCOM, the TV industry's annual market for shows and ideas both good and bad, culture editor Robert Bound strolls the…
Edits / Craft
Bag for life
Inujirushi has been supplying robust canvas bags with leather trimmings for the past 50 years, thriving on customer loyalty rather than marketing or advertising. Only recently has it opened a shop, in the neighbourhood it…
Culture / Television
Golden girls
To counter dipping audience figures and falling advertising revenues, TV news increasingly offers a diet of soft stories, banal banter and Identikit blondes. Who is to blame, a public unwilling to engage with global affairs…
The Monocle Daily, episode 394
We ask how far Malaysian prime minister Najib Razak will go to keep his job. Plus, we judge the success of François Hollande after a year on the job, talk advertising campaigns with Jeremy Hildreth, and discuss the US…
Edits / Defence
Expo. 17: American forces network
The American Forces Network has the largest geographical coverage of any media network in the world. Its 1,100 staff serve 800,000 overseas troops in even the remotest locations with a mix of entertainment, film, sport and…
Culture / Television
Nordic News Network
In a bid to lure fickle advertisers and demanding audiences, TV news has become increasingly bland and banal. And so too have the stations' studios. Everything looks so cheap and dull. That's why we've been playing fantasy…
Affairs / Technology
Monocolumn
Monday 12 March
New concepts need to be useful
I hope I’m not alone in having a childish, churlish, fairly instant dislike of anything designated “the next big thing”.
Affairs / Sport
Monocolumn
Sunday 22 July
Freeze – put your logos where I can see them!
A middle-aged man in official-looking clothing marches down the street. He’s determined, on a mission.
Affairs / Society
Monocolumn
Monday 30 November
Poster power
It’s the battle of the billboards. As you head for Kiev’s city centre – whichever approach you take – they line the road at what appear to be rapidly decreasing intervals.
Affairs / Aviation
Monocolumn
Wednesday 7 April
JetBlue and the power of the rebrand
Long before nations ranging from Britain to New Zealand got into the rebranding business there was I Love New York – the seminal slab serif logo devised by legendary graphic designer Milton Glaser back in 1977.