Monocolumn

Wednesday 22 February

National airlines are a country’s brand to the world

On Monday a group of colleagues returned from Budapest – giddy after a weekend of goulash, thermal bathing and cocktailing with Monocle subscribers and collaborators.

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Business / Aviation

Monocolumn

Tuesday 7 February

Closing Hungary’s national airline hits close to home

Funny, how a brand can be such a key part of a nation’s identity and yet the majority of citizens don’t really understand its significance until it’s gone.

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