Great Britain hasn’t seemed quite so great in recent years, its image damaged by unpopular wars and the banking crisis. But with the new coalition government bedded in and the Olympics on the horizon, experts from the…
The UK’s reputation has lost its lustre. Time for Lady Britannia to brush herself down, get out there and show off her assets – but what exactly are they?
British railways were once the envy of the world. First Great Western, one of the country’s operators, is receiving a timely rebrand by design agency Pentagram. It’s reverted to its 1833 name, the Great Western Railway, and…
The Unravelled Kingdom:
As this issue opens on the theme of nation building and branding it makes sense to close on the topic and turn our attention to a brand bit closer to Monocle HQ – the UK.
A new robust approach to diplomatic relations marks a break with tradition for Canada. And many believe it has damaged the nation’s soft-power credentials.
On a map in the mind’s eye, Spain would be a kaleidoscope of vibrant colours while Poland would be various shades of grey. Brand pioneer Wally Olins gives an insight into how nation branding works and why every country…
Czech spa town Marienbad remains a relic of the Austro-Hungarian empire. What it craves is the international recognition that reflects its regional significance. And as global interest in wellbeing grows, now is the time…
Provoking the ire of authority, reversing a decade of nationalism, taking the sting out of the news and the evolution of a pop persona. These matters – and more – are discussed by people of influence.
Conceived of only 21 years ago, already most nations want a “soft power” strategy – a way of winning the world over without resorting to military-industrial might. Monocle has indexed the top 30 soft power nations, which…
What’s the future of the city? Eleven writers – urbanists, authors, academics, architects and Monocle editors – look at the battles and pleasures of metropolitan living. From the empty highways of Detroit to the sewers of…