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Monocle on how attitudes to the kimono are starting to change in Japan.
It's used by Chinese businessmen to toast every new deal but until now the bai jiu market has been a home concern - perhaps because it smells like a mix of unwashed toes, petrol and goats' cheese and has a flavour to match. However LVMH and Diageo are now developing a taste for it.
Photographer: David Sykes
China
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