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Monocle on how attitudes to the kimono are starting to change in Japan.
Japanese shoppers love a bargain almost as much as they love a luxury label - which explains the astonishing rise in recent years of the ¥100 (€0.62) or "hyakkin" shop - Japan's 99-cent store. Daiso is the leading "one-coin store" chain in Japan, with 60 per cent of this €3.1bn market and a network of 2,400 outlets.
Writer: Fiona Wilson
Middle east
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