Business
Brands Explained

Bloom town - Aalsmeer

Preface

In our series looking at the companies behind everyday scenes, we visit one of the world's biggest flower auctions. Blooms were  first auctioned at a café in Aalsmeer back in 1911. Today the Bloemenveiling Aalsmeer auctions 20 million cut flowers every day, from a site the size of 200 football pitches. In 2006 turnover was €1.75bn.

Credits

Research: Liv Lewitschnik
Photographer: Corriette Schoenaerts



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