Q&A

Adrian van Hooydonk

In the run-up to the Frankfurt Motor Show, Monocle editor-in-chief Tyler Brûlé talks to Adrian van Hooydonk, head of design at BMW, about designing cars to suit the times, consumer expectations and the relationship between drawing board and driver.

Credits

London producer: Gillian Dobias
Munich producer: Philipp Bächstadt
Camera: Patrick Rappsilber
Camera: Robert Hinz
Sound: Bernhard Jira
Editor: Aleksander Solum