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La Prairie X Monocle

Eyes in focus

La Prairie is a world leader in luxury skincare. Built on its Swiss heritage and ability to create innovative, high-performance products, La Prairie takes pride in elevating skincare to an artform. Its emphasis on supporting creativity in all its forms has led the brand to become deeply involved in the art world. As a global partner of Art Basel it was present at all three editions of the fair (Basel, Hong Kong and Miami) and opened its exhibition Eyes in Focus in Basel in June. On display in the La Prairie Pavilion in the Collectors Lounge, the exhibition included the work of three emerging Swiss photographers: Daniela Droz, Namsa Leuba and Senta Simond.

The three artists, all graduates of the esteemed Lausanne University of Art and Design, brought their unique perspectives and visual styles to Basel through an array of works that took the viewer on an immersive journey to capture the beauty of the gaze. The theme was directly inspired by La Prairie’s latest caviar incarnation: Skin Caviar Eye Lift, the first eye-opening serum for the whole eye area.

 

 

La Prairie’s Skin Caviar Eye Lift is a scientifically advanced serum that works to revive the area around the eyes.

Daniela Droz


The works that Ticino-born Daniela Droz created for La Prairie’s exhibition at Art Basel in Basel formed a series of Bauhaus-inspired abstract compositions that used mirrored surfaces to reflect the gaze of the viewer back to them. In this way, Droz aimed to explore the relationship between the inner self and the outside world. “Through my work I don’t want to dictate a specific emotion or sensation,” says Droz. “I would like the viewer to take ownership of it.”

 Namsa Leuba

 

Swiss-Guinean artist Namsa Leuba’s work spans documentary, fashion and performance, and examines the idea of cultural heritage and the western imagination. For Eyes in Focus at Art Basel in Basel, she combined her refined style with touches of La Prairie’s signature cobalt blue to create a particularly striking trio of portraits. “I wanted to illustrate the hidden nature of emotions,” says Leuba. “The gaze, in my opinion, is what reveals the most inner feelings.”

Senta Simond

 

A native of Geneva, Senta Simond is known for her startlingly intimate portraiture. “I’m really inspired by cinema and painting as well as photography,” says Simond. “I like the spontaneity and speed of photography, and its ability to capture very complex situations in a really fast way.” For Eyes in Focus, Simond created an array of pared back portraits of young women in muted tones, which subtly brought to light the delicate nature of the female gaze.

 

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Innovative design for an elevated experience 

The innovation that defines Skin Caviar Eye Lift is not limited to its cutting-edge formula. Inspired by the vial design of Skin Caviar Liquid Lift and its visible caviar beads, this latest eye area treatment is an homage to the potency and indulgence of the La Prairie’s iconic gold caviar beads. With a press of the activating pump, the two formulas – one encapsulated in caviar beads, the other in an innovative tourmaline-pink gel-cream emulsion, each housed in separate chambers to maintain their purity – are drawn up to a patent-pending mechanism that freshly blends them with each use. The result is a delightfully textured serum that melts into skin with a refreshing touch and an immediate tensing sensation. 

Skin Caviar Eye Lift brings together audacious science, cutting-edge technology and the indulgence of caviar in one elevated creation for the eyes.

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