GLENMORANGIE X Monocle

WONDROUS INSIDE & OUT


For Glenmorangie, the secret to dreaming up some of the world’s most exceptional whiskies is imagination. Now the Scottish distiller is elevating its craft to new heights with a playful, celebratory redesign for three of its signature expressions.

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The magic happens in the Scottish Highlands. Starting with water, yeast and barley, and inspired by everything from summer sunsets to the perfect espresso, Glenmorangie’s whisky-makers craft singular single malts in giraffe-high copper stills – the tallest in Scotland. They then age them in the finest oak casks to enhance the flavours. The result is a wonderfully fruity and delicate spirit like no other.

To bring the distillers’ tireless creativity to the fore, Glenmorangie has reimagined the packaging of three of its signature whiskies: the elegant, citrusy Original, the spicy-sweet Lasanta and the dark and delectable Quinta Ruban. The new looks celebrate the unique characteristics of each award-winning whisky with standout bottles, vividly coloured labels and thoughtfully designed cartons with playful details. Look out for original touches on the packaging, such as the giraffe mascot on the back of the redesigned cartons and the luxurious curving linework, mirroring the fluidity of the liquid, the wood of the casks and the distillery’s Highland surroundings. The best thing of all, however, is that the delicious whisky inside remains unchanged.

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With its bold, new packaging, Glenmorangie is a feast for the eyes as well as the palate. The same vitality is at the heart of the Glenmorangie House boutique hotel, where guests can experience unforgettable adventures, and the Miles Aldridge-shot brand campaign, which brings the whisky’s wonders to life. After all, to enjoy a fine whisky is to delight all of your senses.
glenmorangie.com

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