Audi
MonocleWhat does a car-maker at the top of its game do next? Audi is looking to the future and Monocle is along for the ride, investigating the new paths that the automotive leader is forging. Join us on this quest to discover the shape of what’s to come.
Getting ahead of ourselves
Audi has become a close collaborator on a variety of projects over the years. We have watched the brand evolve into one of the world’s most innovative car-makers and a premium mobility pioneer. Audi never rests on its laurels, choosing instead a forward trajectory in the pursuit of excellence. It is with a mutual appreciation for the power of progress that we have set out to create The Art of Moving Forward.
Improved vision
To better understand Audi’s pursuit of progress, we meet head of design Marc Lichte and industrial designer Alexander Taylor, who shares the car-maker’s quest for a better future.
Advancing design
We speak to the head of Audi design about its significance and drop in on celebrated graphic designer Paula Scher to talk creativity and innovation.
Read the full story
Listen here
Future function
The head of light design for Audi tells us about using light as a tool for communication, while urbanist and architect Helle Søholt discusses how public life is key to understanding our future.
Tomorrow’s world
As we conclude our fascinating collaboration with Audi that investigates our path towards a better future, we step beyond the world of today and look ahead with an eye to innovation and design.
The vehicle shown above is a concept car that is not available as a production model.
The vehicle shown above is a prototype that is not available as a production model.
The decal of the vehicle illustrated is currently not available either as standard or optional equipment.
Audi RS e-tron GT: Power consumption, combined*: 20.2–19.3 kWh/100km (NEDC); 22.5–20.6 kWh/100km (WLTP) CO₂ emissions, combined*: 0 g/km
Further information on official fuel consumption figures and the official specific CO₂ emissions of new passenger cars can be found in the guide “Information on the fuel consumption, CO₂ emissions and electricity consumption of new cars”, which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand