Tailored content
The new year has just begun but for the world’s sartorial elite it is already in full swing: London Collections Men A/W16 kicks off today. Dreamt up in 2012 to showcase Britain’s best homegrown talent, LCM is the first key menswear meet on the calendar. Much of this year’s spotlight will be on E Tautz: the label, which brings a casual aesthetic to Savile Row-like tailoring, is the current holder of the BFC/GQ Menswear Fund, an LCM initiative aimed at honing designers’ business skills. The application process forces designers to think strategically: each must submit a detailed business plan to a panel of industry experts with the winner receiving a hefty £150,000 (€202,000) prize and business mentoring. For Patrick Grant, owner and creative director of E Tautz, the experience has proven invaluable: “We now have a very good understanding of who we are and who we sell to.” Look out for further coverage of LCM on the Monocle Minute.